As an event planner, you know that a picture is worth a thousand words. When it comes to charity events, those images can be worth even more: They can inspire donations, showcase your organization's impact, and create lasting memories for participants. To help you capture the essence of your next charity event, I’ve compiled 10 essential photography tips that will hekpl you take your visual storytelling game to the next level.

1. PLAN YOUR SHOT LIST IN ADVANCE

Before the event begins, create a comprehensive shot list. This should include:

-Key moments (e.g., speeches, award presentations).

-Group shots of volunteers and participants.

-Action shots of activities or performances.

-Candid moments of guests interacting.

-Shots of event décor and branding.

When you have a clear plan, you’re less likely to miss to crucial moments, and you’ll be better prepared to guide your photographer throughout your event.

2. CAPTURE THE EMOTION

Charity events are all about making a difference, and that often comes with powerful emotions. Encourage your photographer to focus on:

-Genuine smiles and laughter.

-Tears of joy or empathy.

-Moments of connection between participants.

-The concentration of volunteers hard at work.

These emotive shots will help tell the story of your event and its impact on beneficiaries and supporters.

3. SHOWCASE YOUR BRANDING

While capturing the human element of your charity’s efforts should be a goal, documenting your organization's branding is equally important. Effective branding shots can reinforce your charity's identity, please sponsors, and provide valuable marketing materials. Here's how to make the most of your branding opportunities:

Signage and Banners

-Capture wide shots of large banners to show scale and placement.

-Take close-ups of any unique or artistically designed signs.

-Photograph guests interacting with or posing near branded backdrops.

Branded Merchandise or Giveaways

-Arrange flatlay shots of merchandise for social media use.

-Capture candid shots of attendees using or wearing branded items.

-Document the process of distributing giveaways.

Sponsor Logos

-Make sure all sponsor logos are clearly visible in relevant shots.

-Take individual photos of each sponsor's display or booth.

-Capture moments of sponsor representatives interacting with guests.

Unique Décor Elements

-Photograph any decorations that reflect your charity's mission or theme.

-Capture wide shots of the venue to show how branding is integrated into the overall design.

-Take detail shots of table settings, centerpieces, or other branded elements.

Digital Branding

If using digital displays, capture clear images of the content.

-Photograph attendees engaging with any digital installations or interactive branded experiences.

Staff and Volunteer Uniforms

-Take group shots of staff and volunteers in branded attire.

-Capture candid images of uniformed team members in action.

Branded Vehicles or Installations

-If your charity has branded vehicles or large installations, ensure these are well-documented from various angles.

Event Collateral

-Photograph event programs, menus, or other printed materials that feature your branding.

-Capture images of guests reading or using these items.

Step-and-Repeat Backdrops

-If you have a branded backdrop for photos, capture wide shots of it in use.

-Take candid shots of guests posing in front of it.

4. Use Natural Light Whenever Possible

Natural light often produces the most flattering and authentic-looking photos. Encourage your photographer to:

-Position subjects near windows or in well-lit areas.

-Avoid harsh overhead lighting that can create unflattering shadows.

-Use reflectors to bounce light and soften shadows if needed.

If the event is outdoors, the golden hours just after sunrise or before sunset offer beautiful, warm lighting for photos.

5. Don't Forget the Details

While big moments are important, the small details can add depth to your event's story. Capture:

-Close-ups of handmade items for sale.

-Artfully arranged silent auction items.

-Decorative elements that tie into your theme.

-Food and beverage presentations.

These shots can be used to create a more comprehensive event album and may come in handy for future event planning.

6. Engage with Your Subjects

Great event photography isn't just about technical skill—it's about making people feel comfortable. Encourage your photographer to:

-Introduce themselves to key participants.

-Explain why they're taking photos and how they'll be used.

-Ask for permission before taking close-up shots.

-Give gentle direction to create more flattering poses.

A photographer who engages well with attendees will capture more natural, relaxed expressions.

7. Capture the Before and After

The event itself is important, but don't neglect the setup and tear-down phases. These shots can:

-Showcase the hard work of your volunteers.

-Demonstrate the transformation of the space.

-Provide behind-the-scenes content for social media.

-Help with planning logistics for future events.

Consider a time-lapse video of the setup process for an engaging piece of content.

8. Use a Variety of Shots and Angles

To keep your event album visually interesting, aim for a mix of:

-Wide shots to establish the scene and show the scale of your event.

-Medium shots for small group interactions.

-Close-ups for emotional impact and detail work.

-High-angle shots to capture the entire venue.

-Low angle shots to make subjects look powerful or emphasize certain elements.

This variety will help tell a more complete story of your event.

9. Don't Overdo the Posed Shots

While some posed photos are necessary (especially for VIPs or major donors), too many can make your event seem stiff and inauthentic. Instead, focus on:

-Candid shots of people enjoying themselves.

-Action shots of activities or performances.

-Natural interactions between guests.

-Spontaneous moments of joy or excitement.

These types of photos often resonate more with viewers and better capture the spirit of your event.

10. Plan for Post-Production

Great event photography doesn't end when the last guest leaves. Have a plan for:

-Quickly reviewing and selecting the best shots.

-Basic editing for color correction and cropping.

-Creating different sizes and formats for various uses (social media, website, print).

-Organizing photos into albums or categories for easy access.

Consider hiring a professional editor if your budget allows. They can significantly enhance the final product.

The Bell Tower on 34th is an elegant, accessible event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355