At our event venue, we’ve seen firsthand how the right decor can elevate a corporate event from “just another meeting” to a powerful brand-building tool.
That's why we’re excited to share the benefit of our experience and observations. Get ready to discover creative ideas, practical advice, and a fresh perspective on how to make your events shine.
DESIGN WITH YOUR BRAND IDENTITY IN MIND
Every element at your corporate event has the potential to make a positive experience on your attendees. While it’s difficult to “mess up” your event’s decor, it’s entirely possible to miss a golden opportunity to impress guests and strengthen your corporate brand with the create signs, images, lighting, and other elements you display.
Keep that in mind as you peruse design options. Whenever possible, choose company colors for flowers, linens, signage, banners, lighting, and other design elements. Think beyond the basics and find creative (and tasteful) ways to display your company logo. You can, for example, incorporate your logo it into a moss or floral topiary, project it onto walls, weave it into table centerpieces, or have it embroidered on company apparel. Don't be afraid to think outside the box, but always ensure the image is easy to read and see.
We know that brand identity can sometimes be a challenge, especially with budget constraints. Try to prioritize key elements that will have the most impact, explore creative DIY solutions, and don't hesitate to partner with vendors who understand and can execute your brand's aesthetic.
DON’T LOSE SIGHT OF YOUR EVENT’S PURPOSE
Another guiding force in your design elements should be your event’s purpose and target audience. Are you planning a conference meant to educate managers or a celebration to show clients (and potential clients) your appreciation?
With your goals in mind, ask yourself how your décor can help support them. At educational events, focus lighting (spotlights, task lighting) and neutral or cool colors encourage focus and engagement. (Minimalist decor and comfortable seating are helpful, too.)
Soft, warm lighting is a good choice for networking events meant to encourage mingling.
At celebratory events, dramatic uplighting and vibrant, saturated colors (reds, oranges, and yellows) help create energy and excitement, You can enhance the festive atmosphere with photo booths and themed decor.
Don’t forget to maintain consistency among your event decor and other brand touchpoints.
TRENDS IN CORPORATE EVENT DÉCOR
If you want to look to current décor trends for inspiration, here are some of the approaches we’ve been seeing.
-Biophilic design: Incorporating natural elements like plants and organic materials
-Minimalism: Clean lines, uncluttered spaces, and purposeful decor pieces
-Bold geometrics: Using striking shapes in backdrops, signage, and furniture
-Textured fabrics: Adding depth with velvet, tweed, or other tactile materials
-Neon signs: Creating Instagram-worthy moments with custom light-up messages
-Ombre effects: Gradual color transitions in backdrops or table linens
-Mixed metallics: Combining gold, silver, and copper for a luxe feel
-Interactive art installations: Engaging attendees with participatory decor elements
INTEGRATING TECHNOLOGY INTO EVENT DÉCOR
In our fast-paced digital world, incorporating technology into your event decor is often an expectation. Not only can tech-infused decor captivate your attendees, but it also can enhance engagement and create memorable experiences.
Here's how you can leverage technology to transform your next corporate event:
Projection Mapping
Turn ordinary walls, floors, or even ceilings into mesmerizing canvases. Project dynamic visuals, company logos, or interactive elements to wow your guests. Imagine a cocktail hour where the walls come alive with a kaleidoscope of colors and patterns.
LED Walls
These versatile displays can serve as eye-catching backdrops, display real-time social media feeds, or showcase your company's latest products in stunning detail. Customize them with your brand colors, logos, or event-specific messaging.
Holographic Displays
Create an illusion of depth and dimension that will leave attendees awestruck. Showcase products, company mascots, or key speakers in a way that's both futuristic and memorable.
Interactive Touchscreens
Integrate touchscreens into tables, walls, or even freestanding displays. Allow guests to explore product information, play interactive games, or leave digital messages. This adds an element of fun and engagement to your event.
QR Codes
Incorporate QR codes into your decor. Guests can scan them with their smartphones to access additional information about your company, products, or the event itself. This is a great way to provide a digital extension to your physical decor.
Augmented Reality (AR)
Create interactive experiences that blend the physical and digital worlds. Place AR markers around your event space that guests can scan with their smartphones to unlock virtual content, games, or special offers.
Smart Lighting Systems
Transform your event space with lighting that reacts to music, movement, or even social media activity. Imagine a dance floor that changes colors with the beat or a ceiling that twinkles with every tweet mentioning your event's hashtag.
Social Media Walls
Display real-time social media feeds from your event's hashtag on large screens. This encourages guests to share their experiences online, generating buzz and extending your event's reach beyond the physical space.
Additional tips:
-Plan carefully: Integrate technology thoughtfully so it complements your event's theme and purpose.
-Test everything: Make sure all of your tech elements are working properly before your event.
-Have tech support on-site: Be prepared for technical glitches with on-site support.
The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.
Learn more about holding a corporate event here.
The Bell Tower on 34th
901 W 34th St, Houston, TX 77018
(713) 868-2355