Cheese and fruit trays outside event room at The Bell Tower on 34th

Looking to wow your clients and create events that get people talking?

The secret lies in the details, and that includes the snacks and drinks you provide.

Let’s delve into some tips that will help you leave a lasting impression and turn your events into word-of-mouth marketing machines, beginning with the power of caffeine.

COFFEE STATIONS: THE LIFELINE OF CORPORATE EVENTS

Coffee is the lifeblood of many professionals, and a well-planned coffee station can be a game-changer for your event. Consider these tips:

-Multiple stations: Set up several coffee stations to prevent long lines and encourage movement throughout the venue.

-Variety: Offer a range of options, including regular, decaf, espresso, and specialty coffee drinks.

-Quality matters: Invest in high-quality coffee and equipment to leave a lasting impression.

-Alternatives: Include tea options for non-coffee drinkers.

-Timing: Give attendees access to fresh coffee throughout the day, not just during designated break times.

BEYOND COFFEE: JUICES AND OTHER BEVERAGES

While coffee is a big deal at events, it shouldn’t be the only drink offering. Provide a variety of beverages that cater to different preferences and health needs:

-Fresh juices: Fresh fruit and vegetable juices are healthy, energizing options.

-Infused water: Water bottles are always appreciated, but why stop there? Set up dispensers with fruit or herb-infused water for a refreshing, hydrating choice.

-Smoothie station: Attendees will flock to a made-to-order smoothie bar, which is fun and nutritious.

-Hot chocolate or chai: These are comforting alternatives to coffee and tea.

HEALTHY SNACKS: FUEL FOR THOUGHT

Do what it takes to keep people from getting hangry at your events. Nutritious snacks will help maintain attendees’ energy levels and cognitive function throughout the day. Here are some ideas:

-Fresh fruit: Offer a variety of whole fruits or pre-cut fruit platters.

-Nuts and seeds: Provide a selection of unsalted or lightly salted nuts and seeds.

-Vegetable crudités: Serve fresh vegetables with hummus or other healthy dips.

-Yogurt parfaits: Set up a yogurt bar with granola and fresh fruit toppings.

-Protein-rich options: Include hard-boiled eggs, cheese cubes, or lean meats for sustained energy.

CREATIVE SNACKS: SURPRISE AND DELIGHT

While healthy options will keep help guests stay focused and engaged, don't be afraid to inject some fun and creativity into your snack offerings:

-Local specialties: Showcase local cuisine or snacks unique to your event location.

-DIY stations: Set up a build-your-own trail mix or a popcorn seasoning station.

-Themed snacks: Align snacks with the event theme or company branding.

-Nostalgic treats: Offer childhood favorites like popcorn or cotton candy with a gourmet twist.

-Interactive options: Consider liquid nitrogen ice cream or other spectacle-creating snacks.

ENGAGE THE SENSES

When planning your event, remember that people are more likely to talk about and remember experiences that engage their senses. The aroma of freshly brewed coffee, the vibrant colors of a fruit and vegetable display, and the satisfying crunch of a well-chosen snack can all contribute to an event that feels thoughtful and well-curated.

PERSONALIZATION AND ATTENDEE SATISFACTION

Another critical aspect is personalization. Use technology that allows your attendees to pre-select their snack and beverage preferences. This approach not only ensures that everyone has something they enjoy but also minimizes waste.

Not only does personalization cater to individual preferences but it also makes people feel valued and cared for. That, in turn, enhances their overall experience and the likelihood they'll remember your event fondly — and share their positive experiences with others.

OVERALL TIPS AND TRENDS

Here are a few more tips, and some trends, to help you stay ahead of the curve.

-Sustainability focus: Use reusable or compostable utensils, plates, and cups. Minimize food waste and partner with local food banks for excess food.

-Dietary inclusivity: Cater to various dietary requirements, including vegan, gluten-free, and allergen-free options. Clearly label all food items.

-Local partnerships: Collaborate with local cafes, juice bars, or snack companies to provide unique offerings and support the community.

The Bell Tower on 34th is an elegant event space with valet parking and onsite security serving the Greater Houston area. Our central location is a short drive from the Galleria area and the Houston Heights area.

Learn more about holding a corporate event here.

The Bell Tower on 34th

901 W 34th St, Houston, TX 77018

(713) 868-2355